The Works picks up Domain following pitch
(L-R) The Works’ Paul Swann, Real Estate Fairfax Media’s Matt Siddons, and The Works’ Mark Harricks.
Property website Domain has appointed The Works as lead creative agency following a competitive pitch, replacing incumbent Whybin/TBWA.
The appointment sees The Works beat out six other unnamed agencies for the account. It is unclear whether Whybin/TBWA, which holds the wider Fairfax creative account, participated in the pitch.
It follows rumours of Fairfax Media preparing to float the property website, a challenger to the REA Group, which were dismissed by Fairfax Media CEO Greg Hywood in February.
Good on ya’ Swanny!
I wonder if Domain might consider replacing the ‘o’ with Swanny’s head on an on-going basis? Looks great from where i’m sitting.