The Works sets agency standard with new baby daycare bonus

Sydney agency The Works has thrown down the gauntlet to the advertising industry, offering to pay for childcare for staff as part of its push to keep more parents – and women, in particular – from jumping to the corporate side where there are more family-friendly benefits.

Mothers and fathers will be eligible for the childcare payments

Mothers and fathers will be eligible for the childcare payments

The agency will pay $100-per-day towards childcare for new parents from the start of next month as a way to give more back to staff to make the return to work after maternity leave smoother.

Kevin Macmillan, partner at The Works, told Mumbrella the decision to offer the childcare bonus was part of a broader “family first” initiative being run by the agency, which has close to 100 staff.

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