The Works teams up with award-winning stop motion artist to promote Brother labellers
The Works has teamed up with Cannes Lions award winning photographer Meagan Cignoli to produce an Instagram video for their latest campaign for stationery company Brother.
Cignoli specialises in creating stop motion videos for Vine and Instagram and was awarded a Cyber Cannes Lions last year for one of her six-second videos for US home improvement company Lowe’s.
The InstaVideo promotes Brother’s range of labellers and how they can help to “organise chaos”.
The Works creative partner Paul Swann said in a statement: “Short form video on social media is allowing brands to explore different production approaches and Meagan has produced exciting and award winning work for some of the biggest names in the business. We’re delighted with what she’s crafted for Brother as well as being able to share it with her large audience.”
Cignoli has more than 48,000 followers on Instagram and more than 20,000 on Twitter. The Brother video will make the most of her large following as it will be seeded across her social networks and also feature on the Officeworks and Brother websites.
A supporting print ad will also run in some magazines.
Brother senior marketing manager Kelly Wilson said in a statement: “Australians are leading increasingly busy lives and are turning to solutions that help organise the chaos. This campaign illustrates how Brother labelers can achieve that goal in a fun and entertaining way.”
Credits:
- Agency: The Works
- Creative partner: Paul Swann
- Art director: Leighton Edridge
- Copywriter: Nathan Bilton
- Creative project leader: Lisa Mackenzie
![Brother poster[2]](https://mumbrella.com.au/wp-content/uploads/2014/01/Brother-poster2.jpg)
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Apart from the fact that a labeller doesn’t organise chaos in this way (tidying up), should have probably created short form video that is interesting and/or entertaining not arty..
Advertisers creating advertising for advertisers, not humans.
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I don’t understand what the product is, what it does or why I need it. But yes its a pretty social media video.
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