The Works teams up with award-winning stop motion artist to promote Brother labellers

Miranda Ward

January 17, 2014 11:38

The Works has teamed up with Cannes Lions award winning photographer Meagan Cignoli to produce an Instagram video for their latest campaign for stationery company Brother.

Cignoli specialises in creating stop motion videos for Vine and Instagram and was awarded a Cyber Cannes Lions last year for one of her six-second videos for US home improvement company Lowe’s.

The InstaVideo promotes Brother’s range of labellers and how they can help to “organise chaos”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

stop motion The Works

2 COMMENTS

Ummm 20 Jan 14

Apart from the fact that a labeller doesn’t organise chaos in this way (tidying up), should have probably created short form video that is interesting and/or entertaining not arty..

Advertisers creating advertising for advertisers, not humans.

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marty 20 Jan 14

I don’t understand what the product is, what it does or why I need it. But yes its a pretty social media video.

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