Workshop Australia captures scale of Blue Mountains for Scenic World Blue Mountains campaign
Scenic World Blue Mountains has revealed the first work from its new creative agency Workshop Australia.
The new campaign ‘Feel Small Again’ aims to capture the vastness of the Blue Mountains.
Scenic World head of marketing and events Amanda Byrne said: “We felt that the awe-inspiring scale and sensory overload that you experience at Scenic World really triggers that feeling of wonder we’ve all experienced when we were young. ‘Feel Small Again’ perfectly articulates that feeling.”
The campaign launches this week across outdoor, print, digital and radio.
Credits:
- Head, Marketing & Events: Amanda Byrne
- Design & Brand Manager: Megan Macarthur
- Business Director: Steffi Huebel
- Business Manager: Melanie Miletovic
- Planner: Lynn Clift
- Creative Director: Matt Arbon
- Senior Creative: Alex Davidson
- Photographer: Ian Butterworth
- Production: Louis&Co.
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