World Vision Australia and The Wiggles call on Aussies to donate this Christmas via M&C Saatchi Melbourne
World Vision Australia has partnered with The Wiggles and M&C Saatchi Melbourne to release “Around the World”, a song and music video, created to bring hope and joy to children across the globe this festive season.
The campaign is World Vision Australia’s first above the line campaign since appointing new chief marketing officer, Louise Cummins, in February this year.
The national campaign was brought to life with The Wiggles, who donated their voices and star power to help write and perform the song, which launches today with a TVC cutdown of the longform Wiggles music video, as well as social, digital, retail OOH, radio, Spotify, and PR.
Louise Cummins, chief marketing officer, World Vision Australia, said: “We believe that every child, no matter where they live, should have a joyful Christmas. With the growing and catastrophic global hunger crisis, now more than ever, serves as an important reminder about the role we can all play in transforming children’s lives through food and education programs.”
“We are so excited to partner with The Wiggles in releasing this fun and original song. Giving Australians the opportunity to change children’s lives, to help them feel strong and joyful.”
Emma Robbins, national executive creative director at M&C Saatchi added: “We’ve been honoured, and slightly starstruck, in helping to bring World Vision Australia and The Wiggles together to bring attention to what’s usually a really tough topic. Through this partnership we all hope to spread some Christmas joy around the world with World Vision and The Wiggles providing aid and support for children who are less fortunate.”
Speaking about The Wiggles’ ethos, Yellow Wiggle Tsehay Hawkins added: “We’re incredibly proud to use the power of song and dance to unite the world’s children, and support World Vision and those less fortunate this Christmas.
“We’ve learnt so much about the missed opportunities that the world’s most vulnerable children face, and by sponsoring a child through World Vision, Australians can help children everywhere have greater access to education, healthcare and life essentials like food and shelter,” continued Hawkins.
World Vision Australia first appointed M&C Saatchi as its creative agency in December 2020.
Credits:
Client: World Vision Australia
Chief Marketing Officer – Louise Cummins
Head of Brand, Creative & Content – Andrew Henderson
Creative Director – Rory Ellis
Head of Lifecycle Marketing – Emma Jayarajah
Mass Segment Acquisition Manager – Jacqui Martin
Brand Communication Manager – Lucy Fogarty
Creative Agency: M&C Saatchi Group
Media Agency: Essence Global
PR Agency: Eleven
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World Vision Australia
I’d be interested to know how many sponsor dollars went into paying The Wiggles Corp. for these 90 seconds of content?
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Hi Sponsor,
Thanks for your question. As is mentioned in the story, The Wiggles donated their time to write and perform the the song and music video for the campaign, on a pro-bono basis.
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