Wotif adds ‘endless’ OOH creative via Emotive and Spark Foundry
Expedia Group’s domestic-travel focused brand, Wotif.com have launched new OOH creative in support of local travel, in partnership with its independent creative agency Emotive and media agency Spark Foundry, part of Publicis Groupe.
The new creative executions are the latest addition to the brand’s ongoing ‘Make up for missed holidays’ campaign, showcasing the ‘endless itinerary’ of holiday possibilities travellers can enjoy through Wotif, while highlighting the missed travel moments over the past two years.
The creative extends beyond the OOH panel onto the ground to illustrate just how ‘endless’ the possibilities really are. The new ads have been launched on oOh! Media panels across the eastern seaboard, including street furniture and retail.
Spark Foundry client partner, Natali Kakovska said: “Through the ‘endless itinerary’ idea, we wanted to bring Wotif’s playful and relatable brand personality to life, while reminding people that Wotif is the go-to travel site for Aussies when it comes to domestic travel. We focused on street furniture and retail locations to maximise on high dwell times, so the message in the copy can be really appreciated – tapping into everyday moments and delivering travel inspiration to ignite people’s desire to go on a holiday.”
Emotive business director, Ciaran Miller-Stubbs said: “’Make up for missed holidays’ is a great creative platform we’ve created with Wotif.com and we’re continuing to flex its potential across a range of surprising media, and this is another fun example of that.”
Wotif managing director, Daniel Finch said: “Wotif has always been passionate about encouraging Aussies to explore their own great country and this year, our goal is to support Aussies to holiday better and smarter than ever before. The endless itinerary is a fun way for us to visually show Aussies that travel is back and 2022 is the year to get back out there, make new memories and support Australian communities through tourism.”
Credits
Client: Wotif
Creative: Emotive
Media: Spark Foundry
Outdoor network: oOh! Media
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