WPP and adtech startup Anzu bring advertising standards to gaming

Zanda Wilson

November 19, 2020 10:19

WPP and Anzu have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.

Anzu is an adtech startup that specialises in integrating advertising into video games, and the partnership will see WPP agencies utilise Anzu’s in-game programmatic technology to reach gamers across all gaming platforms.

Anzu In-Game Advertising

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Anzu Itamar Benedy Mark Read WPP

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WPP and adtech startup Anzu bring advertising standards to gaming

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