WPP merges Burson-Marsteller and Cohn & Wolfe

February 28, 2018 1:14

Two of WPP’s communications agencies Burson-Marsteller and Cohn & Wolfe have merged to create one agency, Burson Cohn & Wolfe (BCW).

Leading the new agency will be the New York-based current CEO of Cohn & Wolfe, Donna Imperato, while Don Baer, Burson-Marsteller’s Worldwide’s chair and CEO will become the chairman of BCW.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Burson-Marsteller Cohn & Wolf Martin Sorrell PR WPP

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WPP merges Burson-Marsteller and Cohn & Wolfe

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