WPP sells a majority stake of Kantar to Bain Capital for US$4.0bn

WPP has entered into a $4.0bn agreement with Bain Capital to sell a 60% stake of data, insights and consulting company Kantar.

The holding group said the transaction further simplifies and repositions it for growth, and will unlock value for shareholders. Completion of the deal is expected to occur in early 2020. The agreement is also set to give a US$1.2bn (or £1.0bn) return to Kantar’s shareholders.

WPP will be selling a 60% stake of Kantar to Bain Capital for $4.0bn

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