WPP wholly acquires T&Pm six months after merger
WPP-backed T&Pm has been wholly acquired by the global network.
As revealed by Mumbrella in March, T&Pm was born after a merger of The&Partnership and mSix&Partners.
It is described as “one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands”, bringing content and distribution together into a single, holistic end-to-end marketing solution.
WPP has now acquired the minority shareholdings in T&Pm, bringing the agency fully into its network.
The integrated agency has approximately 1,800 people in 42 locations around the world. Its roster of global and local clients includes Amazon, Argos, British Gas, EA, Mars, NatWest, News UK and Toyota, many of which are already served in collaboration with other WPP agencies.
WPP first invested in the agency in 2007 with a 49.9% stake before moving to a majority holding in 2019.
T&Pm has AI at the forefront of everything it does, and as part of the move, will place WPP’s AI-powered marketing operations system – WPP Open – at the core of its marketing models.
“Two years ago, I showed Johnny [Hornby] the early iterations of WPP Open, our AI-powered operating system for marketing. He immediately saw its transformational potential and has since become one of its most compelling advocates,” said Mark Read, CEO of WPP.
“T&Pm is a great example of how we are putting AI at the heart of the groundbreaking work we do for our clients.”
Johnny Hornby, founder and CEO of T&Pm, added: “This is a very exciting next phase for us. Our belief in the superior agility of integrated teams has fuelled our global success.
“Now, AI is transforming the speed at which we can partner with clients to create growth and WPP’s early investment in Open gives us a big advantage.”
The creation of T&Pm was one of a handful of WPP mergers over this past year.
Late last year, the network announced the merger of its creative agencies VMLY&R and Wunderman Thompson, bringing the VML name out of retirement. The change took effect on January 1.
Shortly after, it revealed plans to merge its communication agencies Hill & Knowlton and BCW, to form Burson. The name also returns to the WPP stable after retiring in early 2018 when it was merged with Cohn & Wolfe. The merger took effect on July 1.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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