Wrigley tidies rosters with Clems getting gum, and DDB mints and confections

Wrigley has shuffled its rosters as part of a global move. Locally, its Extra gum work shifts to Clemenger BBDO Sydney from DDB Sydney, while Skittles and Starburst moves to DDB.

The announcement:

Sydney, Australia 9 November 2015: Wrigley Pacific announced today that following a global agency alignment review, it will change the brand responsibilities of its two creative agencies, Clemenger BBDO Sydney and DDB Sydney. The realignment will see Wrigley’s gum brand EXTRA™ moving to Clemenger BBDO Sydney, who will continue its work on 5^® Gum. This change will facilitate the local consolidation of creative work for the Wrigley gum portfolio across all channels including social.

At the same time, Wrigley will consolidate its mints and confections portfolio by moving SKITTLES^® and STARBURST^® to DDB Sydney, who will also continueto lead the brand strategy and execution for ECLIPSE™ mints.