Write Away Communications wins Attic Group account
Write Away Communications has won the Attic Group account public relations account.
The announcement:
Attic Group, Australia’s leading experts in roof space conversions, skylights and storage solutions, has appointed Write Away Communication + Events as its public relations representative.
Attic Group founder John Stewart first introduced the attic ladder to the Australian market in 1975. Since then, the company has unlocked living potential in more than 50,000 homes nationwide.
As part of an initial six month program, Write Away will deliver a program of media activity targeting both the consumer as well as architecture and building trade media.
Commenting on the appointment, Attic Group marketing manager Esther Holloway said, “Attic Group chose to work with Write Away because of the team’s excellent understanding of the home renovation and building markets and their proven track record in creating campaigns that deliver brand exposure across a range of consumer and trade target audiences.”
Account director Simone Esamie who will lead the account, commented, “The home renovation market is an active sector of the economy. Homeowners continue to seek new ways to add value to their home and enhance their quality of life – as the popularity of renovation TV programs, print and online media attest. Write Away looks forward to working with the Attic Group across a range of activities.”
The account team also includes senior account manager Roberta Marcroft and account coordinator Kelly Gee.
Write Away’s home, renovation, building and construction clients include ADT Security, Boral, HPM Le Grand, Fujitsu General, Glem Gas, Rust-Oleum and Wormald.
Source: Write Away press release
