WWF-Australia use Nemo for Queensland to highlight policies needed to protect barrier reef

Miranda Ward

January 22, 2015 10:05

WWF Australia has recruited Disney’s fish Nemo for a digital campaign aimed at raising awareness of the six policies the organisation says are needed to protect the Great Barrier Reef.

In the leadup to the Queensland state election on January 31 Nemo will be on the campaign trail, promoting the six key policies for the Reef, using social media and a dedicated website to keep the public updated.

Visitors to the website are able to help by using a ‘Tweet the leaders’ tool to simultaneously Tweet all the leaders of the major Queensland parties and share the policies on Facebook.

WWF-Australia CEO Dermot O’Gorman said: “Nemo for Queensland is a lighthearted take on a very serious issue.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.