WWF launches election ads highlighting climate change

The World Wide Fund for Nature has launched a series of election advertisements aimed at highlighting the need for action on climate change, ahead of the September Federal Election.

The I Am Real – Support Climate Change campaign features four videos representing the Koala, Turtle, The Great Barrier Reef and The Earth, as a whole.

Each 30 second ad begins by describing the challenges facing the animal/environment from climate change before telling the viewers: “I do not have a vote but you do. Please think about the climate when you cast your vote.”

There is also a broader online ‘I am Real’ website which includes a discussion of the Emissions Trading Scheme, The Risks and also a call to action.

The campaign was created by Jane Caro and will run on TV from tomorrow.

  • Writer and Creative Director; Jane Caro
  • Produced by Michael Cook The Feds
  • Sound by Simon Lister Nylon
  • Client WWF Australia

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