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@www rebrands as The Dubs

Digital agency @www has rebranded as The Dubs in recognition that its work now goes beyond web development and into social media.

Its sister branded content agency Dubz.Tv is also included in the rebrand.

Josh Frith, The Dubs’ group MD, said: “In the past digital has focused on supporting above the line and below the line. Audiences have made a significant move into social environments and the focus is now on building relationships.

“The Dubs is simply no longer a traditional web development agency, it hasn’t been for some time – hence why we changed the name; as digital has diversified and stitched deeply into marketing we found far more of our work started with defining strategies rather than just the production approach alone.”

The agency has offices in Sydney and London. Australian clients have included ING Direct, AMP Capital and Bayer Animal Health.

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