X Factor begins to climb as cricket domination continues

November 7, 2016 10:14

Seven’s X Factor saw its audience climb on Sunday night, improving on last week’s record low, as the entertainment show benefitted from weak competition on rival channels.

Seven saw the audience climb from 676,000 last week to 700,000 at 7:00pm, but the show was still out-rated by Grand Designs on the ABC at 7:30pm.

Seven also saw success with Sunday night at 8:30pm drawing 656,000 viewers, with the combination helping the network to the overnight win.

However, Nine’s telecast of the first Test from Perth which has seen the third session of each day’s play in the heart of prime time on the east coast was the most watched non-news show of the evening, with 753,000 tuning in the see the start of Australia’s run chase.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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