X Factor sees off Big Brother in overall ratings, but tables are turned among youth viewers
Seven’s X Factor beat Nine’s Big Brother with both shows going head-to-head in their series debuts on Monday night.
The X Factor, which ran from 7.30pm to 9pm, rated a metro audience of 1.633m, according to preliminary overnight ratings from ozTAM.
Big Brother, which ran from 7pm to 9pm, rated 1.309m. Last year, in part thanks to being heavily promoted during the Olympics, it debuted with 1.618m.
The two big launches squeezed Ten’s Masterchef, which rated just 684,000.
Meanwhile, Seven’s reality love search show Please Marry My Boy rated 861,000 in the 9pm slot.
In the key advertising demographics of 16-39 and 18-49 Big Brother beat The X factor. However, the positions were reversed in 25-54.
Monday’s top 15 shows:
- The X Factor Seven 1.633
- Nine News Nine 1.430
- Seven News Seven 1.373
- Big Brother Nine 1.309
- Today Tonight Seven 1.239
- A Current Affair Nine 1.190
- ABC News ABC 1.029
- Home and Away Seven 0.954
- Australian Story ABC 0.904
- Please Marry My Boy Seven 0.861
- Four Corners ABC 0.822
- 7:30 ABC 0.816
- The Big Bang Theory Nine 0.761
- Media Watch ABC 0.752
- Hot Seat Nine 0.747
Monday’s share:
- Seven: 24.3%
- Nine: 23.0%
- ABC1: 14.3%
- Ten: 10.0%
- 7TWO: 4.4%
- SBS1: 4.1%
- Gem: 3.1%
- One: 3.0%
- GO!: 3.0%
- 7mate: 2.9%
- ABC2: 2.9%
- Eleven: 2.6%
- ABC News 24: 1.1%
- ABC3: 0.6%
- SBS2: 0.6%
- NITV: 0.1%
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Big Brother is rubbish television.
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Spindoctor you can say that again. But how many others feel the same way and as long as there are people tuning in to such rubbish networks will keep making them.
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BB isn’t just rubbish……it’s banal voyerism!
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