X Factor slips below 800,000 viewers as The Block dominates
Seven’s The X Factor slipped below 800,000 metro viewers last night, grabbing 798,000 at 7:30pm as Nine’s The Block dominated the time slot.
X Factor last night dropped to its lowest ever audience, with 798,000 capital city viewers; its previous lowest recorded audience was 809,000 on October 5.
The Block pulled in 1.027m to be the most-watched non-news program of the evening as Ten’s Australian Survivor was watched by 760,000.
The Block and Australian Survivor were the two most-watched programs across the key advertising demographics (16-39, 18-49 and 25-54).
Seven just managed to win the night with a share of 19.8%, with Nine on its heels with a share of 19.3%. Ten claimed third place with a share of 14.6% as the ABC settled for a share of 13.6%.
Later in the evening, Seven’s local drama series The Secret Daughter grabbed 862,000 metro viewers at 8:40pm, beating Nine’s local series Hyde & Seek, which was watched by 642,000.
Ten’s Have You Been Paying Attention? pulled in 661,000 metro viewers from 9:00pm.
In the news battleground, Seven News at 6:00pm was watched by 1.099m, slipping to 1.086m from 6:30pm while Nine News at 6:00pm grabbed 939,000, growing to 969,000 from 6:30pm.
At 7:00pm, Nine’s A Current Affair was watched by 917,000.
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