Xaxis expands operations to New Zealand

Programmatic specialist Xaxis  has expanded into New Zealand with the market to be overseen by the firm’s Australia managing director Esther Carlsen.

The announcement:

AUCKLAND, 26 November 2015 –Xaxis, the world’s largest programmatic media and technology platform, has expanded its operations into New Zealand, providing marketers across the Tasman with the full suite of Xaxis’ audience buying solutions.

This launch further strengthens Xaxis’ leading position in the APAC region. In the past three years, Xaxis has expanded regional coverage to 18 offices across 14 markets including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Xaxis Australia Managing Director Esther Carlsen will also oversee the new presence in New Zealand.

“After four successful years in Australia, our advertisers have seen the strong and consistent results that we have achieved through what is the first large-scale audience buying platform in the country,” Carlsen said.

“With client demand for a fully capable audience buying solution growing globally, the timing is perfect for an expansion into the New Zealand market, where we see a great opportunity for growth. At Xaxis, we continue to innovate within the audience targeting space and our clients stand to make great competitive gains through the opportunities Xaxis’ products provide,” she added.

Xaxis is committed to providing advertisers with innovative products to connect with audiences across all addressable media. Xaxis Radio, which launched in Australia in June, is the latest investment in this mission, following Xaxis Sync’s launch last year. Xaxis Sync allows advertisers to sync their TV ads with ongoing digital advertising.

Source: Xaxis press release


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