F.Y.I.

Xaxis launches new video offering

October 12, 2011 10:31

Audience-buying company Xaxis has launched an upgraded video offering which allows brands to design, run and measure online video ad campaigns.

The announcement:

Wednesday October 12, 2011 –

Xaxis, the world’s largest audience buying company, announced today a new audience based video solution that allows brands to design, run and measure online video ad campaigns more effectively than ever before. Fully integrated into the Xaxis data management platform (DMP), the solution is the first one-stop resource allowing advertisers to deliver targeted video ads to global audiences at scale across a broad range of high quality media properties and on a controlled frequency schedule.

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