Xbox kicks off global push to combat misogyny in gaming

Xbox is striving to celebrate women players with a global campaign after conceding that gaming is riddled with misogyny, bullying and sexist insults.

In a move to promote gender equality, Xbox has replaced the B button on consoles with an equal sign and is sending them to a selection of the “world’s biggest gaming influencers”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.