Xbox turns to real Aussies to sell Kinect

Tim Burrowes

October 29, 2010 11:15

Microsoft will this Sunday launch a TV ad campaign for Xbox 360’s Kinect technology which allows users to play games with their bodies rather than a controller.

It features footage of players of all ages trying out the equipment, which goes on sale in about three weeks time.

The eight week pre-Christmas campaign is being led by Universal McCann.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Andrew Davis 29 Oct 10

Know the effort put in by everyone to make this happen, well done to the entire crew! Looks awesome.

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Dannyboi 29 Oct 10

This approach certainly worked for the Wii. Everyday gaming for everyday people. No more dream PS3 / Xbox360 brand briefs for the big creative agencies

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Jeff 3 Jun 18

Can they please stop with this concept now? Whenever I pick up a carton of this stuff I read the side and feel too embarrassed to buy it. Then I have to go without flavoured milk because my local Woolworths doesn’t stock any other brand.

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