Xinja, Teacher’s Mutual, Spaceship, HiveEx.com and more confirmed for the Mumbrella Finance Marketing Summit

Xinja’s chief marketing officer Camilla Cooke has been confirmed as the first speaker on a newly announced panel dealing with open banking at the upcoming Mumbrella Finance Marketing Summit.

Xinja’s Cooke is the first panel member announced to discuss the ramification of open banking for marketers

Cooke, who leads the marketing team at Australia’s first 100% digital bank, joins a panel looking at how open banking is set to empower customers to make smarter and easier decisions around their financial needs.

Joining Cooke will be other industry experts discussing what finance marketers need to do to prepare for open banking, whether it will truly become a customer free-for-all as they rapidly change banks, and how other markets have dealt with its introduction.

The Mumbrella Finance Marketing Summit will take place in Sydney on July 25. Earlybird tickets are on sale now.

Schebesta will present a session on marketing cryptocurrency and the current environment for virtual money

Cryptocurrency exchange, HiveEx.com’s founder, Fred Schebesta, will also speak at the summit. Best known for starting up Finder.com.au, Schebesta is also focusing on cryptocurrency through this new venture; a cryptocurrency over-the-counter trading brokerage service that works with some of the world’s largest cryptocurrency liquidity providers.

Some of the world’s major banks have recently clamped down on customers using credit cards to purchase the virtual currencies, including the Commonwealth Bank. Schebesta will explain the current climate, the opportunity, particularly for those marketing cryptocurrencies, and how this is being affected by major banks clamping down on credit card purchases of crypto.

Hudson and Ryan will explain why brand positioning is dead

Also confirmed is a double header on disruption. Managing director of WE Buchan, Gemma Hudson, and head of corporate, Michelle Ryan, will deliver a presentation on why financial brand positioning is dead. The CommsCon Large Agency of the Year winners will explore how the traditional view of brand positioning, which assumes a static view of consumer perceptions, is no longer relevant.

Meanwhile, Customer Frame’s customer strategy lead, Peter Turner, will discuss why it could be beneficial to disrupt yourself. Having worked with the likes of EFTPOS, American Express, firstdirect and RICOH Financial Services, Turner will explain how being your own competitor is a strategy that can pay off handsomely and already has for some in the finance industry.

In the second newly announced panel, Teacher’s Mutual Bank CMO, Gerard Smith, will discuss marketing financial services to youth and why it seems to have stalled. Staples like the Happy Dragon Club and Dollarmites still exist, so why haven’t youth financial services moved with the times?

Teacher’s Mutual Bank runs the Tiny Monster’s Bank, and Smith will be joined by soon-to-be-announced marketers who are also focusing on youth during a time of rapid change for financial services, change which will affect young people as well.

Spaceship’s Malek will join the panel discussing superannuation and its relationship with the consumer

Joining an already announced panel on the super of the future is Spaceship’s head of growth, Alasdair Malek. He will join already confirmed Jon Holloway of Zuper Financial to discuss whether liberation of superannuation for consumers has worked and if there is more to be done in getting Australians to take their super seriously.

Bennett will look into how to reach the new finance customer

Meanwhile, Brad Bennett, strategy director at The Hallway will also lead a panel of experts exploring the new finance customer and how to reach them. The panel will look at expectations and needs of the new value-driven consumer and overlay best practice from both traditional financial organisations and fintechs. Some major names in finance have been confirmed for this session and will be announced in the near future.

There are still limited spaces left for speakers and sessions at the event. Submissions can be made via the website. 

The Mumbrella Finance Marketing Summit takes place on July 25 at the Amora Hotel Jamison in Sydney. Earlybird tickets are on sale now.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

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topics Alisdair Malek Brad Bennett Camilla Cooke cryptocurrency Customer Frame Fred Schebesta Gemma Hudson Gerald Smith HiveEx Jon Holloway Mumbrella Finance Marketing Summit spaceship Teacher's Mutual Bank The Hallway We Buchan Xinja Zuper Financial

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Comments: 1

Fraser t 12 Apr 18

Based on the speakers I th ink you need to retitle this to the marketing summit of hot air

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