Xtreme Information rebrands as Ebiquity
TV advertising monitoring company Xtreme Information has become part of a new company, Ebiquity.
The announcement:
Sydney, NSW, 11 February 2011
Xtreme Information, the advertising intelligence company, today (14/02/2011) announces they will be rebranding to Ebiquity and expanding its range of services in Australia. The new name is a result of a global amalgamation of several respected companies in the media and advertising monitoring and media auditing industries. From today, all 19 Billetts and Xtreme offices worldwide become Ebiquity offices, including MAI in Chicago and Thomson Media Control in Germany, making it the largest media and marketing insights company in the world.
Under the new name of Ebiquity, the company will continue to provide cutting edge advertising monitoring services to Australia’s top advertisers and agencies. New synergies with the media auditing methodologies of Billets and technology from Ebiquity’s global operations will bring a raft of new services to the Australian marketplace which will be rolled out in the next twelve months.
Hugh Gibson, Managing Director of Ebiquity in Australia comments:
“This is an exciting next step in the evolution of the company in Australia. We now have an unrivalled combination of data, systems and insights available to us, to enhance our services in Australia”
Michael Greenlees, CEO of Ebiquity comments:
“Ebiquity is expanding its offering in response to increasing demand from brand owners looking to improve their return on marketing investment in the digital age.”
Ebiquity’ re‐brand includes a new visual identity and a new website, www.ebiquity.com.au which will go live on February 14th.
About Ebiquity
Ebiquity currently provides advertising monitoring services to over 700 clients in 60 markets worldwide, including 85 of the top 100 global advertisers, all the major advertising and media agency groups, media owners and a number of other businesses.
Ebiquity employs over 500 people across the world, with 19 offices in 12 countries and a network of selected partners across the globe. Its head office is in London and it is listed on the London Stock Exchange’s AIM market.
The Australian business was established in 1981 as The Television Register and was acquired by the UK Company Xtreme Information in 2003. The Sydney office monitors advertising across Australia from television, press, radio, outdoor and the internet.
Source: Ebiquity press releaseads
