Gordon Ramsay does household chores for Perfect Italiano ad

Gordon Ramsay in new Perfect Italiano ad

A new ad for a cheese brand sees Gordon Ramsay unhappy about being usurped in the kitchen.

The campaign for Fonterra’s Perfect Italiano shredded cheese carries the new tagline ‘No celebrity chef required’ as Ramsay offers his culinary services to a busy mother but winds up doing other chores.

The TV ad was created by Clemenger BBDO Melbourne.

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