XXXX GOLD launches iBeacon equipped hats for Ashes cricket fans
XXXX GOLD has created a “tech enabled Goldie” hat which offers fans rewards for connecting with two or more friends also wearing a ‘Goldie’ hat.
Created by the XXXX GOLD team, The hat, which aims to promote the upcoming Ashes Series, has an iBeacon stitched inside the hat which “detects other Goldies close by through the XXXX GOLD App”.
The iBeacon equipped hats are available in specially marked cases of XXXX GOLD and drinkers have to pair the beacon using the downloadable app.
XXXX GOLD app also includes special offers, however there are none were currently available when Mumbrella tested the service.
When Goldie hat wearers connect with two or more Goldie wearing friends, they have a chance to win a share of 600 cricket-related prizes.
Richard Knight, XXXX GOLD marketing manager, said in a statement: “Launching the Goldie is all about giving Aussies more joy in coming together over cricket this summer.
“Whether you’re playing cricket with your mates in the backyard or sitting in the stands – the Goldie is going to take the experience to the next level.”
In 2005 GPY&R and Fosters Brewing Company created the ‘Talking Boony’ a talking figure based on cricket legend David Boon, commentate the cricket.
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Imagine being at the cricket and someone comes up to you and sys hi, want to join forces and win a ‘cricket related’ prize? How annoying? At least it will give the kids something to do at the cricket! Lion, pick up your game!
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Or perhaps, you do it with your mates for a giggle.. Or do you go to the cricket alone? Maybe you should make friends with someone in a hat.
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Brilliant! Finally, some useful, measurable tech built by smart people who understand the power of mobile and beacons.
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I don’t get it. I mean don’t get me wrong, I definitely get it, but at the same time, I really really really don’t get it… I mean who in their right mind would… Actually you know what, it doesn’t matter, I’m not even going to bother.
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Well
First u have to pay $10 for the hat – then u have to find three others that also have a Goldie hat – then you can enter the competition
Thank you 4 x
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Xxx
bido
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Xxx..
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Xxx
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