F.Y.I.

Yahoo!7 announces partnership with Roy Morgan

October 23, 2014 10:20

Yahoo!7 and Roy Morgan have announced a commercial partnership that will see them integrate Roy Morgan’s Helix Personas with Yahoo!7’s advertising solutions.

The announcement:

Yahoo7 and Roy Morgan have today announced a new commercial partnership that integrates Australia’s leading consumer segmentation tool, Helix Personas with Yahoo7’s advertising solutions.

The partnership combines Yahoo7’s online insights with Roy Morgan’s geo-psychographical behavioural segmentation to provide advertisers even more effective targeting for specific audience groups across the Yahoo7 network.

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