Yahoo!7 to establish set up ad exchange

September 3, 2013 10:44

Seven West Media’s digital joint venture Yahoo!7 has announced it will set up its own advertising exchange after withdrawing from the proposed publishers’ premium advertising marketplace.

The Australian reports, the online programatic advertising exchange will launch later this year after conducting a trial with 50 major advertisers.

The move by the digital joint venture arm of Seven West and Yahoo comes a month after the company told Mumbrella, that it was withdrawing from a proposed deal that would have seen Australia’s big four online publishers, Yahoo!7, News Corp Australia, Fairfax Media and Mi9 join forces in one premium market.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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