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Yahoo!7 hires ABC digital guru Arul Baskaran

Arul BaskaranArul Baskaran, the man credited with the development of much of the ABC’s catch up platform iView, has been picked up by digital joint venture Yahoo!7 as its head of product for Australia and New Zealand.

Baskaran joins Yahoo!7 with more than 15 years digital and broadcast experience, including almost a decade with the Australian Broadcasting Corporation most recently as head of online and multiplatform, overseeing the development of product strategy and delivery of the ABC’s online, mobile and IPTV product suite, including the ABC’s iView catch-up TV service.

“As head of product Arul will also provide strategic direction for this digital innovation and will lead the way in pursuing the most relevant technologies to engage Yahoo!7 audiences,” said Caroline Casey, Yahoo!7 director of product and audience.

Baskaran joins the Yahoo!7 team at the end of September and will be based in the Sydney office having departed the ABC back in May to pursue “new opportunities”.

Today’s Seven West profit results saw Yahoo!7 and Quokka’s EBIT down 37.7 per cent to $9.8m.

Nic Christensen 

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