Yahoo7 news websites jumps to fourth place from seventh in Nielsen news rankings

yahoo7newsYahoo7 news websites was the big mover in the latest Nielsen Digital Ratings (Monthly) ranking, growing its audience by 9% in April month-on-month to climb to fourth spot amongst current affairs and news sites.

In April the site was ranked in seventh spot, with its rise relegating the Daily Mail Australia to fifth position, with Yahoo7 posting an April unique audience of 3.129m up from 2.869m in March.

The Nielsen Digital Ratings (Monthly), launched by digital industry body IAB and Nielsen in March, saw audiences across desktop and mobile devices fused together for the first time.

The Daily Mail Australia saw its unique audience fall from 3.258m in March to 3.112m in April., and the ABC news websites held on to the top three positions with posting month-on-month audience growth of 1%, from 5.732m in March to 5.787m in April.

Fairfax Media’s saw its unique audience slide from 4.832m in March to 4.779m in April, while the ABC News websites also saw their audience drop from 4.489m in March to 4.345m in April.

Ninemsn news websites came in  sixth place with an April unique audience of 3.078m while The Guardian came next with a unique audience for April of 3.031m.

The Age, the Herald Sun and the BBC rounded out the top ten with unique audiences of 2.636m, 2.629m and 2.364m respectively.

News Corp’s The Daily Telegraph fell out of the top ten with its audience declining 3% month-on-month. For April it recorded a unique audience of 2.273m.

Buzzfeed saw its audience drop 4% from 2.241m in March to 2.161m in April. The Huffington Post also saw its audience drop from March to April going from 2.131m to 2.072m.

News Corp’s The Australian boosted its audience by 13% going from 1.529m in March to 1.732m in April while Mamamia saw its audience grow by 23% from 899,000 in March to 1.104m in April.3


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