Yahoo7 posts unique audience of 4.365m following DCR tagging implementation

Zoe Samios

October 11, 2018 4:55

Yahoo7’s unique audience currently sits at 4.365m, according to Nielsen’s Digital Content Ratings (DCR) figures for September.

The publisher, which is set to formalise its split with Seven in the next few weeks, commenced tagging after August 1, with the latest results marking the first whole month of data to date.

Yahoo7 tagging was implemented in August

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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1 COMMENTS

Cameron, Capricorn, 27 12 Oct 18

I find it difficult to rationalise 4.3M going to Yahoo every month. Who are these people? To be fair the horoscopes section is pretty strong but 4.3M seems a little high

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Yahoo7 posts unique audience of 4.365m following DCR tagging implementation

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