Yahoo7 posts unique audience of 4.365m following DCR tagging implementation
Yahoo7’s unique audience currently sits at 4.365m, according to Nielsen’s Digital Content Ratings (DCR) figures for September.
The publisher, which is set to formalise its split with Seven in the next few weeks, commenced tagging after August 1, with the latest results marking the first whole month of data to date.
Yahoo7 tagging was implemented in August
The new top 10 new rankings, put Yahoo7 in fifth place ahead of The Guardian’s unique audience of 3.800m, which was down by 11% month on month.
DCR is the Interacting Advertising Bureau’s endorsed metric. Now in its fourth month as the IAB-endorsed currency, Nielsen’s new Digital Content Ratings is based on tagged monthly data, for participating publishers which opt in. Nielsen recently began measuring Google AMP traffic, which for some, is now being counted in DCR monthly figures.
News.com.au has the largest audience, dipping by just 1% for September to a unique audience of 9.435m. Nine.com.au climbed by 2% to an 8.351m audience, putting it ahead of ABC News Website’s 8.139m, which was a slight dip from last month’s 8.247m.
News Corp’s Daily Telegraph, Herald Sun and national masthead The Australian all have a unique audience above 2m – at 2.815m, 2.807m and 2.227m respectively. APN Regional Media – News Network – made up of News Corp’s brands including the Northern Star, Central Telegraph, Rural Weekly, The Chronicle and The Satellite – fell by 1% to a unique audience of 2.229m.
The website with the highest time spent per person daily, was ABC News Websites – at 27 minutes and 45 seconds. The website with the least time spent was APN Australian Regional Media – at three minutes 46 seconds, followed by News Corp’s The Daily Telegraph, at eight minutes and 17 seconds.
Outside of the news rankings, the Junkee Media Network was a standout, up 19% to a unique audience of 870,838. Buzzfeed Network fell back by 10% to a unique audience of 3.288m and Vice Media Network appeared to fall, however it is understood there was a tagging issue for the publisher this month. Pedestrian and Mamamia fell to audiences of 1.102m and 1.911m respectively.
I find it difficult to rationalise 4.3M going to Yahoo every month. Who are these people? To be fair the horoscopes section is pretty strong but 4.3M seems a little high
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