Yahoo7 commercial director Paul Sigaloff gets title upgrade as director of product and audience Caroline Casey exits

Yahoo7 has given commercial director Paul Sigaloff a title upgrade to chief revenue officer, with Sigaloff’s new title aimed at “reflecting the evolution and broadening” of his responsibilities at Yahoo7, as director of product and audience AU/NZ Caroline Casey exits the business.

Paul Sigaloff promoted to Yahoo7 chief revenue officer

Sigaloff followed boss Ed Harrison to Yahoo7 in April 2014 after nearly three years as GM digital and national sales director at Fairfax Media. Prior to that he was the national sales director with Fairfax for two years.

It is not immediately clear how the new role differs from his previous role, however it is understood it is the first time Yahoo7 has had a chief revenue position.