Y&R NZ wins Best in Show at New York Festivals for McWhopper; Aussie agencies take trophies

Y&R New Zealand’s McWhopper campaign for Burger King has scored its second major international awards coup in a day, taking home Best in Show at the New York Festivals competition.

It was one of two campaigns – alongside Watts of Tokyo Ltd’s ‘High School Girl?’ for Shiseido’s products – given the Best in Show title, a first for the awards, after winning the top prize of Regional Agency of the Year: Asia Pacific and the Avant Garde Award.

While Australian agencies didn’t take home top honours on the night Clemenger BBDO Melbourne led the winners’ pack, scoring three First Prize Awards – two for The Bonds ‘Boys’ campaign in the Digital and Film categories, and one for Origin Energy’s ‘Rate My Roof’ in Digital.


GPY&R Brisbane + Melbourne’s Melanoma Patients Australia won Second Prize in Mobile for their ‘Melanoma Likes Me’ digital campaign, also taking home two Third Prizes in Media and Public Services Announcements categories.

Production company The Sweet Shop scored both Second and Third Prizes in Film Craft for its ‘Best Toy Ever’ IKEA Australia campaign and ‘Yesterday Today’ for Tokio Marine.

Atomic 212 won Second Prize in Creative Marketing Effectiveness for their ‘Lucy the Robot’ Campaign for Double Robotics, while Leo Burnett Sydney bagged three Third Prize awards: in Digital for their ‘Decoy’ campaign for Canon Australia and in Digital and Mobile for their ‘Celebrity Tantrum’ Samsung campaign.

Atomic 212's 'Lucy the Robot' campaign

Atomic 212’s ‘Lucy the Robot’ campaign. Click for video

Ogilvy Melbourne were another Aussie winner, taking a Third Prize in Film Craft for their ‘Ride of the AAMI’s’ campaign for AAMI.

President of New York Festivals, Michael O’Rourke, said of the night’s winners: “Each of these campaigns equally exemplify the very best this industry has to offer. The notion that award shows are all about stroking egos is something we’ve all heard before.

“But if you had the opportunity to witness what I just did over the past five days, you’d immediately realise that the sole intention of this year’s executive jury was to recognise and celebrate the ideas that truly stood for something.”


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