Hidden camera stunt for tap water shows consumers being sold fresh air

Yarra Valley Water’s Choose Tap program, which promotes drinking tap water instead of bottled water, has launched a video mocking the bottled water industry.

The “Dupè” video, created in partnership with Ogilvy, attempts to show how strange it is to purchase bottled water when high quality tap water is available in Melbourne, where the video was shot.

The footage is shot in a fictional Dupè pop up store which is attempting to sell consumers products such as ‘warm feelings’, ‘fresh air’, and ‘vintage compliments from nanna’ with a ridiculous price tag attached.

The video is being shared across YouTube and social media and is being screened at all Melbourne Heart Football team home games during halftime.

The video campaign is supported by a website in which you can attempt to buy ‘good moods’. The site will then tell you:

Screen Shot 2013-10-25 at 4.05.42 PM

Filming took place in Melbourne Central shopping centre.

Miranda Ward



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