Yates backs backyard bragging rights with AI-powered lawn competition and campaign

September 4, 2025 10:23

Australians have a brand new national sport to get behind, starting in their own backyards.

In a new campaign from Howatson+Company, Yates has introduced the “National Gardening League” (NGL) to promote a new product that aims to take the complexity out of garden and lawn care tasks.

Tapping into the competitive nature of lawn owners, the NGL “transforms” the everyday act of lawn care into a “low octane, medium adrenaline” spectacle.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.