Year13 strengthens its brand by acquiring Good Education Group
Youth support company Year13 has acquired Good Education Group – the publisher of the Good Schools Guide, Studies in Australia and Good Universities Guide.
The announcement:
Year13 has announced the acquisition of The Good Education Group (GEG) which publishes the well known Good Universities Guide, Good Schools Guide and Studies in Australia for overseas students, just in time for the 2023 Year12 cohort to explore and decide on their post school pathways.
In acquiring GEG, Year13 also acquired the Australian Course Information Register, (ACIR), Australian most comprehensive repository of education providers and their course offerings. ACIR captures every accredited course offered by every university, TAFE and Registered Training Organisation in Australia. ACIR also houses a detailed record of every Australian school. ACIR carries:+ 9,000 schools, +1,100 post secondary education providers, Approx 14,000 course records.
With 30 years of established credibility and trust in Australia, The Good Education Group has more than 3.1 million visitors each year online, and continues to print a range of popular guides and information sources.
As a pioneering EdTech with 1200+ subscribing high schools and 1.5M students online each year, Year13 has evolved into an innovative platform, making significant progress toward its mission to upgrade the school to work transition.
The acquisition of The Good Education Group reinforces Year13’s commitment to helping Gen Z thrive in a rapidly changing digital world, bridging the gap between youth and essential resources, all in one dynamic platform.
Year13 co-founder Will Stubley said:
“Good Education Group joining us is both synergistic and a growth strategy. Now school leavers and others planning their tertiary education can access a broader suite of tools, information, perspectives and ratings, all through Year13.
“Our ability to empower and support Gen Z to reach their potential grows with the group, and we’re making solid progress toward our mission of upgrading the school to work transition. We’re pleased to welcome The Good Education Group and their expert team to Year13.”
National partnerships director Annie Mulders said:
“The Good Education Group grows Year13’s data capability and audience footprint with young people, parents and schools, providing a unique opportunity for brands and industry to connect with youth as they are making big decisions about their future, experiencing life firsts, and establishing their foundational perceptions of brands”
The Good Universities Guide is the most qualified, trusted and referenced resource for tertiary studies in Australia supporting students, careers advisors, schools and parents with post school education pathways including all University courses, all Tafe courses and all Registered Training Organisation courses. GUG’s course search widget is integrated into more than 1200 highschool websites and most leading career platforms. The Good Careers Guide provides information on over 600 careers and lives within the Good Universities Guide site.
The Good Schools Guide (GSG) has the most comprehensive school information available in Australia and attracts 1.8M unique visitors each year online, mostly parents. The compare schools functionality is used widely by parents.
Studies In Australia (SIA) is a resource for overseas students looking to study in Australia which connects with over 500,000 each year.
Good Education Media Group general manager Ross White said:
“We are delighted to take the Good Education Group into full integration with the Year13 product suite. Having worked well with Year13 through Career Tools, we both saw the opportunity to bring The Good Education Group resources and deep data on schools, tertiary educators and students to the Year13 platform”
Alongside career education, Year13 works with a range of brands to provide young people with life skills and support their wellbeing, including Westpac on Financial Literacy, CeraVe on managing teen skin, Visa on life learnings gained through sports participation, Microsoft on digital skills, Levi’s on sustainability, and Scape on moving out of home for the first time.
Source: Year13
