Yellow Brick Road rushes out home loans campaign after Macquarie Bank deal

Smash your home loan

Mark Bouris-backed financial services company Yellow Brick Road has launched a new campaign to promote its new home loans.

The campaign follows a deal between Yellow Brick Road and Macquarie Bank last week to become a major player in Australia’s residential home loan market.

A fast turn-around TV ad, which invites consumers to ‘smash their home loan’, was shot last Monday and on-air a few days later. The agencies behind the campaign were independents dcb advertising and communications, and 12.20.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.