Yellow Brick Road rushes out home loans campaign after Macquarie Bank deal
Mark Bouris-backed financial services company Yellow Brick Road has launched a new campaign to promote its new home loans.
The campaign follows a deal between Yellow Brick Road and Macquarie Bank last week to become a major player in Australia’s residential home loan market.
A fast turn-around TV ad, which invites consumers to ‘smash their home loan’, was shot last Monday and on-air a few days later. The agencies behind the campaign were independents dcb advertising and communications, and 12.20.
