Yellow Pages helps homeowners tick jobs off to-do list in latest work
Yellow Pages is targeting time-poor homeowners in a new campaign which highlights how the directory can help them enjoy their day the way they want, instead of spending time doing odd jobs.
Created by Isobar and Sensis, the ‘Your Day, Your Way’ campaign shows a woman enjoying her day on the couch relaxing while being helped by a tradesman.
When her husband comes home, she puts on her ‘working’ attire and pretends to have done all the jobs in the house such as fixing the garden and repairing the walls.
The ad ends with a shot of the Yellow Pages directory app, which can help customers find the tradesperson they need.
“Most of us have a to-do list, and with today’s busy pace, finding time to get those odd jobs done around the home can be challenging,” said Erin Williamson, brand and marketing manager at Yellow Pages.
“Our new campaign demonstrates how outsourcing through Yellow Pages allows you to bring in local experts who are equipped to get the job done, and all from your smartphone.”
Credits:
- Creative: Isobar
- Production: Guilty
- Media: Quattro
- Digital and Content Marketing: Sensis
Ha.. fun idea. Looks like Yellow Pages are getting their ‘not happy Jan’ groove back. Love it
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