Yellow Pages launches problem-solving game to highlight its availability on digital devices
Yellow Pages has launched a game – called the Yellovator – to highlight that the directory is now available on a variety of digital formats.
The game can be accessed via banners running on NineMSN, Yahoo and Bigpond, and outdoor media sites at Flinders Street Station, Southern Cross Station and South Yarra Station in Melbourne, and Martin Place and Alfred St, Circular Quay in Sydney.
Michelle Sherwood, Sensis’s executive general manager of strategic marketing, said: “Yellovator is an engaging campaign that builds awareness and educates people about the different ways they can search the Yellow Pages, whether that’s online, via mobile, via 1234 and Call Connect services, via the iPhone or iPad apps, on satellite navigation devices or using search engines.”
“Our aim is to get more people thinking differently about the Yellow Pages, so they use Yellow Pages differently the next time they need to solve a problem,” she added.
The game was developed by Clemenger Proximity Melbourne.
Did they have recycle bins next to it… isnt that where all the Yellow Pages go?
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Honestly?
Who truly believes that anyone outside of the Yellow marketing team would download and play a game that “educates people about the different ways they can search the yellow pages?”
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Hmmm, so it’s September 2011 and the next big campaign from Yellow is to tell us… that they’re now have mobile apps for iOS and android…
Ah, good ol’ YP; as irrelevant as ever.
This will be a failure just like Hidden Pizza; good for nothing but back-slapping around the YP offices (and more so around Clemenger’s) as they tell each other that “there’s nothing bloody wrong with our product! We just need to keep reminding people it exists and eventually they’ll give up on that silly Google and Facebook.”
** N.B. Yes, I’m aware they have had an iOS app (at least) for some time. But the campaign suggests otherwise.
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I think it’s a totally clever idea. Wouldn’t you like to play a game on a big ad screen while you wait for a train? Check out my blog post about it:
http://marketingnabbed.wordpre.....ification/
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I am amazed.
Do people actually use the YP? Why would you? Truly, why on earth would you use YP’s?
Google it…????
H’mmmm?
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