Yellow Pages launches problem-solving game to highlight its availability on digital devices

Yellow Pages has launched a game – called the Yellovator – to highlight that the directory is now available on a variety of digital formats.

The game can be accessed via banners running on NineMSN, Yahoo and Bigpond, and outdoor media sites at Flinders Street Station, Southern Cross Station and South Yarra Station in Melbourne, and Martin Place and Alfred St, Circular Quay in Sydney.

Michelle Sherwood, Sensis’s executive general manager of strategic marketing, said: “Yellovator is an engaging campaign that builds awareness and educates people about the different ways they can search the Yellow Pages, whether that’s online, via mobile, via 1234 and Call Connect services, via the iPhone or iPad apps, on satellite navigation devices or using search engines.”

“Our aim is to get more people thinking differently about the Yellow Pages, so they use Yellow Pages differently the next time they need to solve a problem,” she added.

The game was developed by Clemenger Proximity Melbourne.


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