Yoghurt Digital wins R.M. Williams’ digital account

Yoghurt Digital has won R.M. Williams’ digital account which includes its e-commerce platform and SEO account.

“​Our recent wins like R.M. Williams play in highly competitive spaces. With cost per acquisitions rising, our experience shows that the key to customer retention is understanding how to discover, test and refine both the user and customer experience.

“Add to this a strategic optimisation of SEO and SEM campaigns and you’ve got a winning formula. It’s about knowing what levers to pull,” Michael Laps, co-founder of Yoghurt Digital, said in a statement.

R.M. Williams has appointed Yoghurt Digital to its e-commerce and SEO accounts

Bree Ferguson, digital marketing manager at R.M. Williams, said Yoghurt Digital were a welcoming and transparent agency.

“With clear communication between the teams at Yoghurt Digital, transitioning our digital marketing across has been extremely easy. Knowing that the team has such strong connections with Google and other vendors demonstrates that they are clear leaders in the game.​”

Yoghurt Digital won the account from incumbent agency Labelium.

Yoghurt Digital’s clients include H&R Block, Forever New, Jurlique and M.J. Bale.

Special Group is currently the creative agency of record for the retailer.


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