Yoplait lunches fruity characters for new campaign via AJF

February 16, 2021 9:56

AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to Yoplait packs of their kind.

The campaign highlights the fruit used in Bega Dairy and Drinks’ Yoplait range with each character crafted out of a different fruit in the Yoplait range including a strawberry fox and a mango echidna.

Bega Dairy and Drinks head of marketing – yoghurt and culinary, Jacqui Vanderzeil said, it was exciting to launch a new “creative” approach for a family favourite yoghurt brand – Yoplait. Yoplait has been available in Australian since 1982.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

Topics

AJF Bega Cheese Limited Jacqui Vanderzeil Yoplait

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Yoplait lunches fruity characters for new campaign via AJF

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