Yoplait lunches fruity characters for new campaign via AJF

AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to Yoplait packs of their kind.

The campaign highlights the fruit used in Bega Dairy and Drinks’ Yoplait range with each character crafted out of a different fruit in the Yoplait range including a strawberry fox and a mango echidna.

Bega Dairy and Drinks head of marketing – yoghurt and culinary, Jacqui Vanderzeil said, it was exciting to launch a new “creative” approach for a family favourite yoghurt brand – Yoplait. Yoplait has been available in Australian since 1982.

“Our Really, Real Fruit campaign brings with it a very different approach to advertising in the yoghurt category, which we’re sure will delight viewers of all ages.

“We hope long-time Yoplait fans love seeing our brand evolve with the introduction of our really, real fruit creatures.”

AJF Creative Director George Freckleton said the campaign was a “joy” to create.

“Yoplait has a long and happy history in Australia,” he added. “It was great to work with Bega Dairy and Drinks to bring this fun and fruity, Yoplait campaign to life.”

The campaign launches this week and will run nationally, throughout the year on TV, online, social, out of home and in-store.

Client: Bega Dairy and Drinks
Agency: AJF
Executive Creative Director: Adam Francis
Creative Director: George Freckleton
Senior Art Director: Lauren Doolan
Senior Copywriter: Melanie Stevens
Strategy Director: Jill Cummins
Group Account Director: Xavier Hogan
Senior Account Manager: Bonnie Olsson
Senior Producer: Liesel Haug
Production Company: BUCK
Executive Creative Director: Gareth O’Brien
Executive Producer: Erica Ford
Associate Creative Director: Luke Saunders
Sound: Final Sound
Sound Engineer: Stevo Williams


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.