Young boys capitalise on the tooth fairy’s generosity in campaign from health insurer GMHBA

Geelong-based health insurer GMHBA is highlighting the value of its insurance with a campaign following two young boys trying to get the most out of their mischief.

Created by White Grey Melbourne, the campaign is led by a 30-second TVC which shows the boys working out that they can get more for their loose teeth from the tooth fairy when they work together.

The campaign supports GMHBA’s brand platform of ‘Healthier Together’.

Joe Hill and Garret Fitzgerald, White Grey joint executive creative directors, said: “The different returns from the tooth fairy were often discussed in the playground. We all like getting great value – and it’s no different when it comes to our health insurance.”

Two 15-second spots show the boys getting more than just their footy back from their neighbour over the fence, and re-enacting conversations about step counts.

Matt Vagg, GMHBA chief marketing and customer officer, said: “For over 85 years our profits have been going back to our members. We want Australians to know we’re committed to helping them get great value out of their health insurance.”

The campaign is running on TV and online.


Agency – whiteGREY Melbourne
ECDs: Joe Hill & Garret Fitzgerald
Creatives: Benjamin Mann & Nic Molyneux
Snr Producer: Tuesday Picken
Head of Strategy: Nathan Rogers
National Managing Director: Katie Firth
Group Account Director: Jayne Driver
Account Manager: Danielle Frawley
Designer: Gemma Lodi

Director: Ben Saunders
EP/Producer: Martin Box
DOP: Hugh Miller
Prod Design: Ben Bangay
Offline Editor: Tim Parrington
Colourist: CJ Dobson
Online: AIRBAG
Casting: 2Divas
Sound production: Bang Bang Studios
Sound designer: Sam Hopgood
Sound producers: Holli Dee and Polly McGregor

Media – Nunn Media


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