News

Young boys capitalise on the tooth fairy’s generosity in campaign from health insurer GMHBA

Zoe Wilkinson

March 4, 2020 1:04

Geelong-based health insurer GMHBA is highlighting the value of its insurance with a campaign following two young boys trying to get the most out of their mischief.

Created by White Grey Melbourne, the campaign is led by a 30-second TVC which shows the boys working out that they can get more for their loose teeth from the tooth fairy when they work together.

The campaign supports GMHBA’s brand platform of ‘Healthier Together’.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Garret Fitzgerald GMHBA Joe Hill Matt Vagg White Grey

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