Young Henrys and South Sydney Rabbitohs strengthen partnership with new product
Indie Australian brewery Young Henrys is celebrating its fifth year as the official beer partner of the South Sydney Rabbitohs with the launch of a new product, Glory Haze XPA.
The limited-edition hazy beer is an ode to Rabbitohs supporters, using the iconic ‘Glory, glory to South Sydney’ chant as inspiration.
The name comes from the Rabbitohs’ ‘Glory, glory to South Sydney’ chant
Young Henrys director, Dan Hampton, said: “This beer is all about the fans! Fans of the Rabbitohs. Fans of Young Henrys. Or just fans of bloody good tasting beer.”
He said the brand has loved partnering with the NRL team – a collaboration now in its fifth year.
“We share a passion for supporting the community and a desire to give the people what they want,” Hampton said. “You’re going to love our collaboration brew called Glory Haze, which is a super refreshing, hazy XPA, named by a fan and soon to be in fridges and on tops for the rest of us fans to enjoy.”
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Blake Solly, CEO of the South Sydney Rabbitohs, said the two institutions had a shared ethos.
“Young Henrys are all about bringing people together, sharing a beer when celebrating moments with friends and family, a sentiment shared with the South Sydney Rabbitohs and their members who enjoy celebrating our victories both on and off the field,” he said.
“Having been a partner of the club since 2018, we love that this shared ethos between the club and Young Henrys has allowed us to create a beer for the fans, but just as importantly, brewed by passionate fans and we can’t wait for everyone to taste it!”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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