Young women flocked to sporting news websites during Matildas run

Nathan Jolly

September 22, 2023 10:45

The Matildas’ mighty run at the FIFA Women’s World Cup saw a record 14.4 million Australians visit sporting news websites and apps during August, with younger women leading the charge.

This is according to digital audience figures released by Ipsos iris.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Young women flocked to sporting news websites during Matildas run

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE