Your chatbot sucks because ‘it’s just not very good’

June 18, 2018 3:59

The reason why organisations and businesses are struggling to succeed with chatbots is because most of them “actually can’t do what you think it can” and “it’s just not very good”, XXVI’s director, Hamish Cargill has said.

Speaking to a room at Mumbrella360, Cargill said a good chatbot should enhance customer experience and make transactions on behalf of the customer.

Cargill said your chatbot sucks because it just isn’t that great

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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2 COMMENTS

JG 27 Jun 18

My experience is that Chatbot = Crapbot.

They are merely are poor substitute for the old Q&A where you type in your issue and the chatbot has a guess at the closet answer. I’d prefer to see the answers as you never know how the brand structures its questions.

Amandeep 13 Jul 18

Hi,Abigail
Nice article! I really like this article.

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