Youth media brand Vice revamps site with ‘journalistic and visual overhaul’
Youth media brand Vice has unveiled what it branded a “journalistic and visual overhaul” of its website that will include expanded coverage of politics, LGBT, crime, arts and local news along with a broader comment section.
The revamp will see Vice employ new columnists, filmmakers and writers as it steps up its daily content, while a new dedicated photo section has been added.
It also promised an improvement in its amount of original programming, including The Real, a section that will feature stories exploring the characters behind cult TV and film.
“VICE.com is evolving in tandem with VICE’s growth,” the company said. “Today’s redesign is the result of many lessons learned over the years about running truly all-digital multimedia channels. The new site’s design is built on a fully responsive global platform that functions across all screens and devices to offer VICE’s rapidly expanding audience a seamless journey through the VICE network.”
The content overhaul will feature additional coverage from Vice’s nine verticals including food, called Munchies, and tech, called Motherboard and feature more on-the-ground reporting.
The redesign rolls out from today across its international sites, including Australia and New Zealand.
Vice is 5 per cent owned by Rupert Murdoch’s 21st Century Fox.
Last month, the Canada-based business confirmed the launch of Vice News in Australia and the expansion of its local team from 40 to 70 by the end of next year.
