Youtube the biggest winner in election spend
Youtube was the single biggest channel for election spending during the 2025 campaign, netting close to $26 million in advertising from the political parties.
This is according to Google’s own advertising transparency centre, which showed a total of $25.9 million spent on video advertising on YouTube during the campaign period.
By comparison, Adgile, a Brisbane firm that measures TV advertising spend, found that roughly $54 million in total was spread across Seven, Nine, Paramount, SBS and Foxtel during the same period.
Bit condescending? They wouldn’t be advertising to U18s on Snapchat, I don’t love that 18-24s are so easily dismissed by Mumbrella. I get that Clive’s band of incompetents are an easy target, but of all the silly things they’ve done, this doesn’t seem high up on the list.