Zenith adds Vizeum’s Laura Boatman as head of digital
Publicis Groupe’s Zenith Sydney office has appointed Laura Boatman as head of digital. Boatman joins from Vizeum where she was group digital and technology director.
She fills the role left vacant by the departure of Mark Johnson in September 2019, when he left to join Foxtel as head of digital. While the search for his replacement was underway, the digital client leads reported into the Sydney general manager, Jonny Cordony.
Boatman will commence in her new role later this month, and will report into the agency’s national head of digital and data, Joshua Lee.
Laura Boatman
In her new role Boatman will be responsible for providing strategic leadership in product development and process.
Lee said: “I’m excited about the wealth of experience and knowledge Laura will bring to our digital offering, as our clients embark on another transformational year. I will also be working hand-in-hand with Laura and our other market digital leads to ensure we continue to promote a culture of performance and innovation across the entire digital spectrum.”
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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