Zenith, Kantar and The Works to feature in Mumbrella Finance Marketing Week
A week of themed finance content from key industry leaders and figures will be hosted on Mumbrella from Monday 8 November.
Tackling financial literacy and autonomy, Kantar’s head of qualitative Carolyn Reid and head of brand strategy Ryan France will present ‘Finding Financial Freedom – the new role brands must take to help women achieve financial autonomy and self-esteem’.
Presenting exclusive research, Carolyn and Ryan will share a first-look deep dive on Australian women and finance. They’ll offer an indication of the direction for financial services brands and actionable insights to help your brand play a valuable role in the financial wellbeing and self-esteem of Australian women.
Zenith CEO Nickie Scriven
Zenith CEO Nickie Scriven will unveil exclusive research in ‘It’s Not Just About Trust: What’s Really Driving Finance Brand Choice’. Nickie will reveal what’s really driving choice in the financial services category, and which ‘sleeping giants’ have the potential to capitalise on higher consideration.
The Works senior strategist James Reeves
Meanwhile, The Works senior strategist James Reeves will present three themes exclusive to Mumbrella that can pave the way to opening new opportunities for financial service brands.
UTS Business School lecturer Dr Sonika Singh
In addition, Dr Sonika Singh from the UTS Business School’s marketing discipline group will contribute an op-ed examining the six types of credit card customer and explore ways the industry can better manage and optimise each one.
Further sessions and content will be released throughout the week.
Mumbrella Finance Marketing Week commences on Monday, 8 November.
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Carolyn Reid
James Reeves
Kantar
Mumbrella Finance Marketing Week
Nickie Scriven
Ryan France
Sonika Singh
The Works
UTS
Zenith
