Zenith wins SBS performance media account

SBS has appointed Zenith to handle its performance media account, expanding on an eight-year relationship with the Publicis agency.

Zenith already held SBS’ media strategy, planning and buying account, and will now also focus on leveraging the broadcaster’s first-party data and provide martec support.

CEO Nickie Scriven, said Zenith is thrilled to extend its partnership with the broadcaster.

“SBS holds a unique place in the Australian media landscape through its ability to bring contemporary Australia together and connect with audiences like no other broadcaster.

“We are thrilled to extend our partnership with an organisation that understands the commercial power of purpose.”

Zenith will take on the account from April 1, and its remit will include SBS On Demand platform, SBS News and SBS Audio Language Content, plus key campaigns.

Zenith Sydney general manager, Jonny Cordony added: “I’d like to thank the team of specialists at Zenith for their hard work on the account, and the depth of knowledge, and digital and data expertise they bring to the SBS business.

“With nine million registered users on SBS On Demand and a record number of local and acquired programs in 2021, SBS continues to be a place for people to explore compelling and culturally-diverse entertainment and news.”


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